Aberdeen Osteopathy Clinic
BRANDING + ADVERTISING + UNIFORMS + SIGNAGE + WEB
At Aberdeen Osteopathy and Massage Clinic they have an excellent team of expert practitioners. They provide a gentle and effective hands-on approach to healthcare, based on the principle that the way your body moves influences how it functions. Osteopaths are highly competent healthcare professionals, recognised by the NHS as fully qualified to diagnose and treat independently.
Patients arrive with a variety of conditions including neck or back pain, joint or muscular pain, sports injuries, recurring headaches and more. Many patients are pregnant mothers, unsettled children, or those with work strain, or pain and stiffness related to advancing years.
Our branding challenge was to reflect their medical and professional excellence. The process involved a naming and branding workshop, identifying the core USPs of the clinic. The identity we developed is simple in form but informative in the icon used, with a colour scheme that reflects the medical nature of their business.