The Welcome People

BRANDING + ADVERTISING + WEB

Background

 

The Welcome People provide visitor welcome and street management services to some of the UK’s best known destinations.

 

Established in September 2011, they have fast earned a reputation for innovation and for raising the standard and accountability of Street Ambassador Schemes.

 

Their mission is to provide a knowledgeable, dependable service, delivered with integrity and a smile!

 

The brief was to turn their previous mundane all-in-one document for new staff into a special 'welcome pack' to be proud of.

Direction

 

A yellow embossed pack folder was designed 

complete with a brochure and training document.

When handed to the staff, they acknowledged that they felt part of 'The Welcome People' culture and they took their positions as ambassadors seriously.

 

The folder pack was to be flexible in its use too, especially as they wanted it to house proposal documents and future material which required to be bound.

 

Photography was also completed my the client by Aorupa Holland Photography.

 

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