Mastara Chef
IDENTITY + DIRECT MARKETING + PRINT & ONLINE ADVERTISING + WEB & EMAIL
Background
The Mastarachef is a unique initiative to create and sustain a growing talent pool in Britain’s world beating Indian restaurant sector.
The target audience is of ambitious, open-minded young people who are looking for career paths in hospitality that they may not have previously considered open to them.
Direction
The programme did not have a previous brand identity and it was agreed that the logo had to reflect and be attractive to the young and be seen as something fresh.
The banana leaf was the main orginator of how food was orginally served historically in most restaurants in India and so this visual concept was adapted into the logo design.
The vibrant green and yellow are distinct colours used throughout the branding, providing a memorable consistancy, and has proved highly successful across various publications and events.
