BRANDING + ADVERTISING + WEB
Proxad is a new concept that extends the customer conversation beyond the store using their ‘offline remarketing’ technology. It is a simple and effective measurement of online campaigns for ‘bricks & mortor’ retailers using the Proxad attribution tool.
They provide online dynamic ads based on a customer's behaviour in-store and also attribute in store activity to online ad views.
The brief was to come up with an brand identity that was fresh, friendly and innovative. Since the technology was not tangible, we wanted to give personality to the brand by using illustrations. The brand is represented by a character which we named 'Emma' who is your actual target market. The illustration was then implemented across their advertising, a new website, a video and various event communications.